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The Healthcare Opportunity Of Unmetro Markets

The Harvard School of Public Health has estimated  the financial outlay required to fight  NCDs in India at nearly $6.2 trillion from 2012 through 2030. When it comes to healthcare, India’s numbers...

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Delhi the Benchmark for Unmetro India

If quality of living and availability of key services like transport infrastructure, education, and healthcare is the benchmark, then Delhi is clearly the city to beat in India. These were the...

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Half of Shopping via Mobile happens in Non-Metros

Shopping through mobile phones has emerged as a favourite option for residents of smaller cities, according to a survey.   The study, by online marketplace eBay, shows that 49 percent of mobile...

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Unmetro: Bengaluru Opportunity

Following the successful series of the first-ever conceptualized Unmetro events in three cities of Delhi, Mumbai and Bengaluru in 2013, Dainik Bhaskar’s Unmetro conference made its first stop in...

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Non-Metros Power Rapid Growth Of Honda Cars

Honda Cars India expects Tier-2 and Tier-3 locations continue to drive its major portion of sales. The company has seen bigger sales contribution from these locations to its models.“Growth in Tier-2...

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Unmetros: Open Windows

Presenting the keynote at the Dainik Bhaskar Unmetro Conference in Bengaluru, P. Krishnakumar, executive director & GM, consumer & small businesses, Dell India, defines metros as the cities...

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Leveraging Opportunities in Tier II and Tier III cities in India

A number of tier II and III cities like Jaipur, Nagpur, Bhopal, Chandigarh, Coimbatore, Ludhiana, Mangalore, Indore and Kochi, have come into reckoning as the growth drivers of the future. They are...

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Ford India focusing on non-metro markets

Ford India is focusing on non-metro hinterland markets to rev up growth of sales. The company, which has just unveiled four dealerships in as many locations, is pushing for “deeper footprint” beyond...

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The rise of the Indian consumer – looking beyond metros

The rapidly growing Indian economy is witnessing the emergence of new economic centers of consumption. So far the country’s metros and tier-I cities were the hubs of economic activity; however, the...

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